BRAND INTRO: NICENESS

Niceness is a Japanese clothing label founded by designer Yuichi Goh, known for his refined craftsmanship, commitment to quality, and effortlessly relaxed aesthetic. Rooted in counterculture influences, Niceness lives by the mantra “good things are good”, a simple yet profound philosophy that celebrates authenticity, simplicity, and enduring style.

Every piece from Niceness is carefully considered, blending personal expression with comfort and premium materials sourced from Japan and beyond. The result is clothing that sits at the crossroads of art and fashion, versatile, beautifully made, and quietly sophisticated.

Grounded in durability, craftsmanship, and cultural depth, Niceness continues to define understated elegance. It’s proof that the best things don’t shout, they simply are.

Shop the latest from Niceness here.